Wayfair: Birch Lane
Wayfair’s newest brand, Birch Lane, is a collection of classic furnishings and timeless home décor. The fast-growing online retailer is making an impact in the design and furniture category with more than seven million products from over 7,000 suppliers and almost one billion dollars in annual sales. Creating distinctive photography that would engage the specific audience for this new genre within Wayfair’s overall strategy was an important part of introducing Birch Lane to the marketplace. We worked closely with Birch Lane completing all of the photography for the launch and continue to do so with projects to further expand and grow the brand.